In 2026, the Hall of Frames is moving into new territory: Autocity Emil Frey Zurich Nord in Oerlikon. With its sleek architecture and open space design, this modern venue sets the stage for eyewear to shine in a truly unique setting.

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Right next to Oerlikon train station and just a three-minute walk away, Autocity couldn’t be easier to reach. Coming by car? Parking is available just around the corner, for example at Messe Zürich.

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Surrounded by impressive cars and contemporary design, Autocity offers the perfect vibe for the Hall of Frames: an inspiring hotspot for opticians, designers, eyewear brands, industry insiders and everyone shaping the future of eyewear.